L’URV is a boutique women’s activewear label that caters for stylish and unique individuals.
Born in 2012, L’URV is a premier Australian label at the forefront of fashion and wellbeing, inspiring self-expression and mindful movement.
Function and fashion co-exist creating a performance label that is like no other.
L’URV’s limited edition designs and contemporary colours will make you standout in the fitness crowd – whether you’re at the gym or on the street. Designed in Melbourne and crafted from quality compression fabrics and superior finishes, L’URV empowers women to love their curves and celebrate their unique style.